Why dsrinsight
Most advisory firms do one thing well — strategy, partnerships, or research. Most chambers represent everyone, which means they don't always represent you. Most international consultants fly in for the project and leave when it ends. Most independent operators work alone, without the methods or networks that bigger problems need.
We do the work in between industry partnerships, collaborative research, and Asia advisory — three things most firms keep apart, brought together in one practice.
We work for you, not for the deal. The intelligence we gather, the introductions we make, the advice we give — none of it is influenced by anyone else's commercial agenda. We are independent because that's what makes the advice trustworthy.
One thing leads to another. The strength of working across three domains is that they connect. A research collaboration might surface a partnership. A partnership might open a path into Asia. The intelligence we gather in one engagement makes the next one better.
We bring method to the work. Twenty-five years of corridor experience has produced frameworks we trust — for Asia strategy, for partnership development, for research collaboration. Proven approaches, applied to your specific situation, not packaged products applied to everyone.
What clients tell us they value is something simple: advisors who stay involved, who say what they actually think, and who care whether the work succeeds long after the engagement is closed.
Meet our ceo
Dr Stephen Choo is a strategic advisor, board director, and business leader with three decades of experience across consulting, higher education, and international engagement — particularly across the Australia-Asia corridor.
As Chief Executive Officer of Digital Survey Research Insight (DSRInsight), he works with boards, executives, and institutions to build strategic partnerships, develop applied research, and navigate Asian markets — turning opportunity into commercial outcome.
Stephen previously held senior leadership roles including Vice President and Managing Director, Asia-Pacific at Korn Ferry and Senior Solution Strategist for Southeast Asia at Qualtrics. In the higher education sector, he served as Head of Advancement at Curtin University and Chief Executive Officer of the Australian Data and Cyber Institute — bridging the worlds of strategic advisory, academic research, and applied innovation.
He currently chairs The Asia Centre at the University of Western Australia (UWA), serves as Vice-President of the Western Australian Chinese Chamber of Commerce and Chair of its Youth Committee, and is a Non-Executive Director of Geniusto International Limited.
Stephen holds a Doctor of Philosophy from UWA and is a Graduate of the Australian Institute of Company Directors. He was awarded an Honorary Doctor of Commerce by UWA in recognition of his contribution to business and education.