About Us
Digital Survey Research Insight (DSRInsight) is a strategic advisory and market intelligence consultancy that helps organisations identify growth opportunities, build strategic partnerships, and expand their presence in Western Australia.
We work with businesses, universities, investors, and international organisations seeking sharper market insight, stronger industry engagement, and practical pathways for growth.
With strong understanding of Western Australia’s key sectors - including resources, technology, education, and professional services - DSRInsight helps clients navigate the local business landscape, engage the right stakeholders, and position themselves for long-term impact.
We also support organisations looking to strengthen engagement with Asia by providing insight into market dynamics, partnership opportunities, and relationship-building across borders.
Meet the ceo
Dr Stephen Choo is a strategic advisor, board director and business leader with experience across consulting, higher education and international engagement. As Chief Executive Officer of Digital Survey Research Insight (DSRInsight), he works with organisations to build strategic partnerships, engage industry and expand opportunities across Western Australia and Asia.
He previously held senior leadership roles including Vice President and Managing Director, Asia-Pacific at Korn Ferry and Senior Solution Strategist for Southeast Asia at Qualtrics. He also served as Head of Advancement at Curtin University and later Chief Executive Officer of the Australian Data and Cyber Institute.
Stephen currently chairs The Asia Centre at the University of Western Australia (UWA) and serves as Vice-President of the Western Australian Chinese Chamber of Commerce and Chair of its Youth Committee, as well as a Non-Executive Director of Geniusto International Limited.
Stephen holds a Doctor of Philosophy from UWA and Master of Commerce from Curtin University, is a Graduate of the Australian Institute of Company Directors, and was awarded an Honorary Doctor of Commerce by UWA.
